On the morning of April 29, people near Greensburg opened their Facebook pages to a fiery reminder.

The app’s “memory” algorithm picked up on the buzz created by images of an orange sky above Salem Township and asked users if they wanted to repost them on the one-year anniversary of a natural gas pipeline explosion.

“Wow, already a year ago,” wrote Nola Ries, taking Facebook’s suggestion.

A year ago, Ms. Ries took to social media to assure her followers that her family was all right, her mother and brother having fled the family home in their undergarments after a bang and deafening roar unleashed a fire from Spectra Energy’s Texas Eastern transmission line that morning.

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